On-Demand Workshop
Create My Brand Like a Pro
Build a brand that reflects your voice and sets you apart. Twelve modules, from an honest audit of what you have now to the complete brand system you hand to your team.
Key learning outcomes
- Produce an honest inventory of how your brand currently reads to someone who does not know you.
- Define your primary audience from evidence rather than from what you assume about them.
- State what your artistry stands for in language specific enough to guide a decision.
- Write a positioning statement that says where you sit relative to the artists you are compared to.
Workshop Description
Build a brand that reflects your voice and sets you apart in the music industry. This workshop equips you to define your identity, connect with your audience, and position yourself for long term success. Through guided work and practical tools you will develop a brand that is authentic, impactful, and ready for every stage of your career.
Who this is for. Recording artists, songwriters, record producers and music executives anywhere in the world. No prior marketing study is assumed. Everything is built from where a beginner starts.
By the end of this workshop, you will be able to:
- Produce an honest inventory of how your brand currently reads to someone who does not know you.
- Define your primary audience from evidence rather than from what you assume about them.
- State what your artistry stands for in language specific enough to guide a decision.
- Write a positioning statement that says where you sit relative to the artists you are compared to.
- Separate the parts of your identity that never move from the parts that are free to evolve.
- Write the story of your artistry as a narrative that moves rather than a list of facts.
- Write the full set of descriptions of yourself, in one voice, ready to hand to anyone who asks.
- Set a visual system that a designer could apply without asking you a single question.
- Set standards for how you are photographed and filmed so that every shoot produces usable, consistent material.
- Write the rules that keep your identity intact everywhere it appears, including places you do not control.
- Assemble every approved asset into one organized kit that anyone on your team can use without asking.
- Produce one brand system document that carries every decision and points to every asset.
Syllabus
Lesson 1: Audit Your Current Artist Brand
Produce an honest inventory of how your brand currently reads to someone who does not know you.
Lesson 2: Know Who Your Brand Is For
Define your primary audience from evidence rather than from what you assume about them.
Lesson 3: Define What Your Artist Brand Stands For
State what your artistry stands for in language specific enough to guide a decision.
Lesson 4: Position Yourself in the Market
Write a positioning statement that says where you sit relative to the artists you are compared to.
Lesson 5: Build Your Artist Identity System
Separate the parts of your identity that never move from the parts that are free to evolve.
Lesson 6: Create Your Brand Story and Creative World
Write the story of your artistry as a narrative that moves rather than a list of facts.
Lesson 7: Develop Your Messaging and Artist Voice
Write the full set of descriptions of yourself, in one voice, ready to hand to anyone who asks.
Lesson 8: Design Your Visual Identity
Set a visual system that a designer could apply without asking you a single question.
Lesson 9: Define Your Photography, Video, and Personal Style
Set standards for how you are photographed and filmed so that every shoot produces usable, consistent material.
Lesson 10: Keep Your Brand Consistent Everywhere
Write the rules that keep your identity intact everywhere it appears, including places you do not control.
Lesson 11: Build Your Artist Brand Kit
Assemble every approved asset into one organized kit that anyone on your team can use without asking.
Lesson 12: Final Project: Build Your Artist Brand System
Produce one brand system document that carries every decision and points to every asset.
What is included
- Every module, streaming, for one year from the day you buy it.
- The Free Community, Online Discussions and the member directory.
- No subscription. You are not charged again and nothing renews.
Who teaches it
Selena Hunter
Founder and CEO, Rhythm & Brands. COO, Hathor Entertainment.
Selena Hunter is the founder and CEO of Rhythm & Brands, a Los Angeles-based artist management agency representing multicultural recording artists, and the COO of Hathor Entertainment, an independent record label and music publishing company for women. With more than two decades of experience in business, marketing, and accounting, she helps artists build sustainable careers through strategic branding, marketing, and advisory services.
Selena holds degrees in Business Administration and Music Entertainment Management and is a fourth-year Music Business student at Berklee College of Music.