INSIGHTS
Writing from Rhythm & Brands.
Practical pieces on branding, releases and getting paid, drawn from what we teach in the Academy.
Case Study
The Real Cost
National TV commercial. Rhythm & Brands: Industry Advocacy & Negotiation.
Case Study
Progressive Insurance
National TV commercial. Rhythm & Brands: Industry Advocacy & Negotiation.
Blog
Owed is not the same as paid
Music earns in more places than most artists collect from, and the gap is usually paperwork rather than a dispute. What registration actually does.
Blog
Work backward from release day
Most release plans are built forward and run out of time. Put release day on a calendar and count back, and the deadlines that cannot move sort themselves…
Blog
Your brand is a set of decisions, not a logo
A logo is the part people can see, so it gets the attention. A brand is the set of decisions you made once so you do not have…
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