Establish the visual direction for your artist brand, including logo or wordmark use, colors, typography, graphic elements, mood, and the overall sensory experience that supports your positioning.

Outcome. Set a visual system that a designer could apply without asking you a single question.

Visual identity is the brand at a distance. Before a note plays or a word is read, the color, the type and the crop have already told the audience what kind of artist this is, and that impression is very hard to correct later.

Decide the pieces and write the rules. Your wordmark or logo and where each version is used. A palette with a specific primary, and what it sits on. Two typefaces at most, with sizes. Recurring graphic elements. Then the rules that stop it degrading: minimum sizes, clear space, what nobody may do to it.

Check it against your positioning. If your position is raw and immediate but your identity is polished and symmetrical, the visual is arguing with the music, and the visual will win.

What you will produce

A visual identity specification covering logo use, palette, typography, graphic elements, mood, and the rules that keep it consistent in other hands.