Build a brand that reflects your voice and sets you apart in the music industry. This workshop equips you to define your identity, connect with your audience, and position yourself for long term success. Through guided work and practical tools you will develop a brand that is authentic, impactful, and ready for every stage of your career.
Who this is for
Recording artists, songwriters, record producers and music executives anywhere in the world. No prior marketing study is assumed. Everything is built from where a beginner starts.
What you will be able to do
Write a brand positioning statement that says clearly what space you occupy, build the fan personas and fan journey behind it, and produce a one page brand plan and a brand deck your team can execute from.
Length
Twelve modules. About five hours of video, plus the brand book you build as you go.
Course Outline
- Lesson 1: Audit Your Current Artist Brand Locked
- Lesson 2: Know Who Your Brand Is For Locked
- Lesson 3: Define What Your Artist Brand Stands For Locked
- Lesson 4: Position Yourself in the Market Locked
- Lesson 5: Build Your Artist Identity System Locked
- Lesson 6: Create Your Brand Story and Creative World Locked
- Lesson 7: Develop Your Messaging and Artist Voice Locked
- Lesson 8: Design Your Visual Identity Locked
- Lesson 9: Define Your Photography, Video, and Personal Style Locked
- Lesson 10: Keep Your Brand Consistent Everywhere Locked
- Lesson 11: Build Your Artist Brand Kit Locked
- Lesson 12: Final Project: Build Your Artist Brand System Locked