JOURNAL
Writing from Rhythm & Brands
Practical pieces on branding, releases and getting paid, drawn from what we teach in the Academy.
Artist development
Your brand is a set of decisions, not a logo
A logo is the part people can see, so it gets the attention. A brand is the set of decisions you made once so you do not have to make them again.
Marketing
Work backward from release day
Most release plans are built forward and run out of time. Put release day on a calendar and count back, and the deadlines that cannot move sort themselves out.
Business management
Owed is not the same as paid
Music earns in more places than most artists collect from, and the gap is usually paperwork rather than a dispute. What registration actually does.