Live performance is where most working artists earn most of their income. This workshop is how a show gets booked, routed, advanced, played and settled, and how a regional run becomes a national one and then an international one.
It is built on the Hub and Spokes method, then Slow Touring, because that is the sequence that builds a real audience without spending money you do not have on markets that do not know you yet. Touring at home and touring abroad are taught as one arc rather than two separate subjects, because the decisions that make an export run work start long before the first international date.
Who this is for
Artists playing live now or about to start, and the managers around them. No agent required. This workshop assumes you are booking yourself.
What you will be able to do
Research a market and a room before you ask for it, read and negotiate the four common deal types, route a run that pays for itself, advance and settle a show properly, handle the permissions and taxes that come with performing abroad, and finish with a complete costed tour and expansion plan.
Length
Twelve modules. About five hours of video, plus the tour plan you build as you go.
Course Outline
- Lesson 1: Preparing for a Touring and International Career Locked
- Lesson 2: Researching Markets and Preparing for Opportunity Locked
- Lesson 3: Getting Your Show and Export Strategy Ready Locked
- Lesson 4: Booking Shows and Positioning Your Strengths Locked
- Lesson 5: Growing Audiences and Managing International Requirements Locked
- Lesson 6: Building Your Live Business Through Media and Promotion Locked
- Lesson 7: Taking Your Show on the Road Locked
- Lesson 8: Festivals, Showcases, and Touring Revenue Locked
- Lesson 9: Marketing Tours and Expanding Revenue Opportunities Locked
- Lesson 10: Managing a Sustainable Touring Campaign Locked
- Lesson 11: Booking Agents and Expansion into New Markets Locked
- Lesson 12: Final Project: Create Your Tour and International Expansion Plan Locked

