Create a complete release plan incorporating branding, content, distribution, social media, direct-to-fan marketing, playlist and radio promotion, advertising, publicity, partnerships, budget, and campaign scheduling.

Outcome. Produce one complete, costed, dated release campaign you can hand to someone else to run.

This module is the assembly. Everything built across the previous eleven modules becomes one document that another person could pick up and execute.

It carries the brand and messaging foundation, the asset list, the distribution route and delivery date, the social plan, the direct to fan capture, the playlist and radio pitches with their deadlines, the advertising and publicity plan, and any partnership in progress.

It is dated backward from street date, with an owner against every item, and it states the budget line and the success measure for each tactic.

Finally it names what happens after release, because the weeks following a release are where most independent campaigns simply stop and where most of the available audience is still waiting.

What you will produce

Your complete release campaign: dated, costed, with owners, measures and a post release plan.