Create marketing strategies for shows and tours while evaluating additional revenue opportunities that can support career growth in new markets.

Outcome. Market a tour as one campaign, and build the sponsorship offer that widens what it earns.

A tour is a campaign, not a list of dates. The announcement, the on sale, the individual show pushes and the content during the run are one sequence with one story running through them.

The merch table is also an acquisition point. A code that captures an email, with something offered in return, converts a good night into an audience you can reach again, and over a year that is usually worth more than the shirt it sits beside.

Sponsorship is bought rather than granted. A deck states who your audience is, where the tour goes, how many people it reaches, what the brand receives at each show and online, and what it costs. Audience specificity is the asset: a brand does not want a music fan, it wants a named person in named cities, and you can prove you reach her.

Offer tiers so there is a yes available at more than one budget, and name a deadline, because a deck with no date sits in an inbox.

What you will produce

A tour marketing campaign plan on a calendar, and a sponsorship deck with audience, reach, deliverables, tiers and prices.