Learn how to pursue playlist placements, develop radio promotion strategies, and identify opportunities for increasing music discovery.

Outcome. Pitch for playlist and radio support on the timeline the people who decide actually work to.

Editorial playlist pitching happens before release, not after. Submit through your distributor well ahead of street date, with the track unreleased and the pitch complete.

The pitch says what the track is, who it is for, what is behind it, and what else is happening around the release. Press support, radio plans, tour plans and your sales background are what make it credible.

Independent, algorithmic and user playlists matter too and are reached differently. Curator outreach is relationship work and it is slower and steadier than editorial luck, which is exactly why it is worth doing.

College and local radio is the underused half. It is reachable, it is receptive to independent artists, and it pairs with touring, because a station in a market you are about to play has a reason to care.

What you will produce

A submitted editorial pitch, a curator outreach list with dates, and a radio target list per market.