Build a music marketing plan and develop the creative materials, content, goals, budget, and promotional assets needed for a campaign.

Outcome. Turn the strategy into a dated plan with money against it and a way to tell whether it worked.

The best labels work four months out from street date with their distributors. They share the marketing plan, get writers, retail and radio interested, and take those opinions into account before street date. If something looks like it will have no support, they move the date and fix the problem.

That discipline is available to an independent artist. A release date is not the day the song is ready. It is the day the support you have built is ready. So the rollout is built backward: street date, then the pitch window, then the assets, then the announcement, then the first tease.

A plan without a budget is a wish list. Every tactic gets a cost, including the ones where the cost is your time, because time is the resource you run out of first. Budget against funnel stages rather than platforms: if acquisition is the weak stage, more awareness spending only makes the leak bigger.

Decide in advance what result would make each line worth repeating. That decision, made before the money is spent, is what separates a marketing plan from a marketing habit.

What you will produce

A dated rollout calendar from first tease to post release, and an integrated marketing plan with a budget line and a success measure against every tactic.