Marketing is information, insight and strategy. Successful artist brands have one thing in common, a clear commitment to their fans. That means knowing who your fans are, where they are, what they need, how they think, how to connect with them, and how to earn and keep their loyalty.

Information alone is not enough. What you need is understanding and insight, and only with that clarity can you build a strategy. Strategy is your plan and direction. Social content, song releases and live events are execution. Strategy always comes first, and that is what this workshop is about.

Who this is for

Recording artists, songwriters, record producers and music executives anywhere in the world who are releasing music and want the release to land.

What you will be able to do

Build a marketing funnel from awareness through to loyalty, set your brand and assets before choosing a release date, run the rollout on a real calendar across social, direct to fan, distribution, playlists, radio, advertising, publicity and partnerships, and put a number and a measure against every line of it.

Length

Twelve modules. About five hours of video, plus the release campaign you build as you go.